Thursday, May 23, 2013

Confusing Gusto TV Ad

You really gotta wonder about Japanese advertising...
Gusto family restaurants are currently running an "American Fair" campaign. One of the dishes is a hamburger with egg, sausage and bacon. The other is a kind of seafood gratin or pasta or something. In the TV ad (you can see it by clicking on the middle or right buttons at the bottom of the campaign page), three cowboys are invited to try Gusto's new "Texas BBQ Hamburger". All three of them hate it. The tag message says that it's made to match Japanese preferences. The fourth guy, Chicago-born "TV talent" Dave Spector dressed up as a fake Japanese, yells out "it's really delicious!"

I guess the point is that if you want American-style food, eat something else.

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